The history of Torta 900 dates back to the late nineteenth century, when a master pastry chef from Ivrea created the recipe for this truly special and utterly unique cake.
In 1970, Umberto Balla, together with his wife Caterina and their son Stefano, took over the pastry shop. For over 50 years, passing down the recipe from generation to generation (now in its fourth), they have carried forward the tradition of this exclusive cake with its heavenly and inimitable flavor.
“Throughout the world, there have been numerous attempts over time to imitate Torta 900, but without success.”
The originality of its craftsmanship and the excellence of its ingredients remain a heritage jealously guarded by the Balla family, who continue to bake the symbolic dessert of Ivrea daily, adhering to the timeless standards of traditional pastry art.
LEGAL PROTECTION AND EXCLUSIVE TRADEMARK RIGHTS
Therefore, in order to prevent any unauthorized use by third parties of the name TORTA 900 / NOVECENTO — designated exclusively to distinguish the cake produced in Ivrea by Pasticceria Balla — as well as its recipe and unique presentation, Pasticceria Balla has secured legal protection through numerous national and EU trademark registrations. These registrations establish exclusive rights that belong solely and entirely to Pasticceria Balla, a legacy upheld ever since the 1960s, when the initial trademark registration was filed.
THE ORIGINAL AND INIMITABLE
Discover the authentic Torta 900
A century-old secret passed down with love and dedication: let yourself be captivated by its unmistakable softness and celebrated chocolate chantilly cream.